Privacy Policy

Welcome to the Privacy Policy of ASPIRE XPRESS LTD (trading as aspireXpress). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This website is hosted on Shopify, which provides the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application on secure servers behind firewalls.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: Includes first name, last name, username or similar identifier, and title.
• Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
• Financial Data: Processed securely via our payment gateways (e.g. Stripe, PayPal, Apple Pay, Shop Pay) — we do not store your credit/debit card numbers on our servers.
• Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us.
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile and Usage Data: Includes your purchase history, preferences, feedback, survey responses, and information about how you use our website, products, and services.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

We use different methods to collect data from and about you including through:

• Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you purchase products, create an account on our website, subscribe to our newsletter, request marketing, or contact customer support.
• Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please refer to our Cookie Policy for further details.
• Third Parties: We may receive personal data about you from various third parties including analytics providers (such as Google Analytics), payment gateways, and delivery services.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g. processing and delivering your orders).
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g. managing our relationship, maintaining security, preventing fraud, and optimizing our services).
• Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g. maintaining tax and business transaction records).
• Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time.

We do not sell, rent, or trade your personal data. We share your personal data with trusted third parties to help us run our business and deliver our services to you:

• Shopify: Our e-commerce platform host, which processes your information securely on our behalf.
• Payment Gateways: Payment processors (such as Stripe, PayPal, Apple Pay) who collect payment data to complete transactions.
• Delivery and Courier Services: Shipping carriers (such as Royal Mail, Evri, DPD) to fulfill and deliver your orders.
• Professional Advisers and Public Bodies: Including lawyers, bankers, auditors, insurers, and regulators (like HMRC) who require disclosures of processing activities in certain circumstances.

Because we use Shopify to power our online store, your personal data may be transferred to and stored outside the United Kingdom (UK) and the European Economic Area (EEA), including to Canada and the United States. Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring standard contractual clauses approved by the UK Government are implemented or that the destination country has been deemed to provide an adequate level of protection for personal data.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Our store is protected by Secure Sockets Layer (SSL) encryption to protect your transaction details.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By UK law, we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax and legal audit purposes.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include:

• Request access to your personal data (commonly known as a "data subject access request").
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data (the right to be forgotten).
• Object to processing of your personal data where we are relying on a legitimate interest.
• Request restriction of processing of your personal data.
• Request the transfer of your personal data to you or to a third party.
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at hello@aspire-xpress.com.

If you have any questions about this privacy policy or our privacy practices, please contact our data compliance officer at:

• Email address: hello@aspire-xpress.com
• Telephone number: +44 7345192480
• Registered Address: ASPIRE XPRESS LTD, 13 Whitehead Lane, Huddersfield, West Yorkshire, HD4 6AE, United Kingdom

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.